Bioavailability Stability & Bioavailability

Bioactives are chemical compounds—such as vitamins, minerals and antioxidants—that create biological activity in the body. So-called “superfruits” such as mangosteen and açai are food plants whose primary bioactive nutrients are flavonoids and carotenoids. Unfortunately, flavonoids and carotenoids degrade rapidly when processed, exposed to heat or oxygen, and stored.

Super juice products touting ORAC scores, flavonoids and/or carotenoids have limited effectiveness due to product degradation and a lack of bioactives. The simple fact is that food plants such as açaí, mangosteen, or any of the other so-called superfruits are most bioactive when eaten fresh.

Noni’s bioactive iridoids, on the other hand, are remarkably stable and possess extreme bioavailbility. Due to their inherently strong chemical composition, the iridoids in noni retain their integrity even when exposed to oxygen, light, and heat—events that occur during processing and pasteurization that often degrade or break down weaker chemical compounds. The same chemical structure also means that iridoids remain stable over long periods of storage.

This stability explains why noni iridoids retain nearly full potency from harvesting through bottling and Thrive Adaptogenics supplements have a guaranteed shelf life of at least two years.

The end result is that the iridoids in Thrive Adaptogenics are highly bioavailable. This means they are highly stable and soluble for quick transport by the bloodstream throughout the body, where they are more easily delivered to and absorbed by the cells.