Corporate Leadership

John Wadsworth, Co-Founder and President of Morinda Bioactives

John Wadsworth was the first to envision the scope and power of bioactives. It was largely due to his tenacity, vision, and talent that a method was developed to harvest and process the Morinda citrifolia fruit—a fruit recognized for its extremely high level of bioactives. Before founding what is now Morinda Bioactives, John helped guide many companies toward realizing their visions. His experience includes managing food manufacturing operations, supervising quality assurance in food production, and developing new products.

A personal experience John has had enabled him to visualize the future and importance of bioactives in the lives of millions of people throughout the world. His personal experience will not allow him to stop or change his focus. John believes that by taking these bioactive products to the world, “We are influencing nations, markets, and people.”

Kerry Asay, Co-Founder of Morinda Bioactives

As one of the founders of Morinda Bioactives, he is a seasoned and dynamic leader. Before Kerry joined ranks with Morinda Bioactives, he served as Chairman of the Board and CEO of a multimillion-dollar corporation. Highlights of Kerry's leadership prior to Morinda Bioactives include implementation of one of the finest quality assurance programs in the industry and a distributor training program that is still in practice today.

Kerry now focuses his energy on making sure people all over the world are able to experience the benefits of the bioactive products. He asserts that, “There is no excuse not to take the bioactive products offered by Morinda Bioactives.”

Kelly Olsen, Co-Founder of Morinda Bioactives

Kelly Olsen knows network marketing. He has been involved in the business for over 27 years, during which time he has been a distributor, consultant, vendor, and also held various senior management positions. Kelly joined Morinda Biaoctives in 1996 and added the missing marketing piece to an already impressive team of executives. Once he recognized the power of bioactives, he committed himself 110% to this amazing opportunity. Kelly says, “For me, it was truly like finding water in a parched desert.”

Kelly is the vision behind Morinda Bioactives’ worldwide marketing strategy and establishment of the Morinda Bioactives brand. Under his leadership vision, Morinda Bioactives has created opportunity for hundreds of thousands of people throughout the world and has generated over two billion dollars in commissions to its distributors. A master marketer, Kelly's specialty is creating—and taking advantage of—great opportunities.

Kim Asay, Co-Founder of Morinda Bioactives

Before founding Morinda Bioactives, Kim had a tremendous impact as Vice President of Sales at another multimillion-dollar corporation. With a degree in economics, Kim has a great mind for business and is a perfect fit.

When Kim first met John and Stephen in 1995, he immediately felt that the Thrive Adaptogenics Original product was something special. During the months following his initial meeting with John and Stephen, Kim's feelings about the unique qualities of the bioactives were supported through his study, personal use, and experiences of others. He feels that as evidence mounts about the uniqueness of bioactives, people will realize just how incredible the Morinda Bioactives products are.

Stephen Story, Co-Founder of Morinda Bioactives

Stephen Story has developed over 1,000 different products. He is a pioneer in areas such as dietary fiber supplements, sports nutrition, milk substitutes, nutritious gourmet foods, and many other food products. Together with John Wadsworth, Stephen formulated the original Thrive Adaptogenics product.

Stephen helped bring together the dynamic founders of Morinda Bioactives. He knows how to help groups work and progress together. Stephen has gained valuable experience as both a leader and a worker in the trenches throughout his illustrious career.